The students took about a month to collect, choose, print and arrange the pictures from the Memorial of Independence to the Melaka Tengah Police Headquarters.
MALACCA: Mass communication students of Universiti Teknologi MARA (UiTM) Malacca campus set a new record in the Malaysia Book of Records (MBR) with their 304.8 metre-long photo exhibit.
Dubbed Malaysia's Longest Photo Gallery, it featured pictures depicting the colours of Malaysia, collected with concerted effort by the organising UiTM Lendu campus, and in collaboration with students from the Malacca City and Alor Gajah campuses, together with other contributors.
Project manager Muhammad Haniff Hasan said, the drizzle did not hamper 108 students from participating in the Touch 2011 programme.
"To get as many as 38,350 photos is definitely not an easy thing. We spent about a month collecting, choosing, printing and arranging the pictures in Jalan Parameswara from the historical Memorial of Independence near the A'Famosa right up to the Melaka Tengah Police Headquarters," said Haniff.
The programme launched by Malacca Chief Minister Datuk Seri Mohd Ali Rustam, also saw the UiTM students, receiving certificates of recognition from MBR representative, Leona Paul.
Also present were the chief minister's wife, Datin Seri Asmah Abd Rahman, UiTM Malacca campus rector Associate Professor Datuk Dr Mizan Hitam, and UiTM curriculum coordinator faculty of media and communication, Shahril Anuar Abdul Ghalim.
Mizan said the students were relentless in this effort as it was part of their final-year project.
"This gallery is a testament of their hard work and success. I would like to congratulate all of them for a job well done," he said.
Touch 2011 also aimed at raising awareness of social and environmental issues.
Non-governmental organisations and agencies related to these sectors had set up 10 booths to help visitors gain an insight into the issues.
These include OrphanCare, National Cancer Council Malaysia (Makna), Kiwanis Down's Syndrome Foundation, Aman Malaysia foundation, and World Wildlife Fund (WWF).
UiTM media relation representative Affierul Alies said, the booths offer many attractive activities to inculcate and create awareness among members of the public.
Local artistes such as Hattan, Tilu, Awie Rafael and Diandra Arjunaidi provided the entertainment.